Too Important to Fail: How to Create Lasting DEI Success

Published: 06/03/2024

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(6/3/24) On May 8th, 2024, Chase Brexton Health Care's Aya Shuman, MS (Executive Director, Institute for Equity, Diversity, & Inclusion) presented at the Mid-Atlantic Society for Healthcare Strategy and Market Development Conference. Her presentation, "Too Important to Fail: How to Create Lasting DEI Success" explored how DEI initiatives within organizations can be developed, sustained, and grown. 

We are so proud of Aya's work and look forward to seeing her continued equity, diversity, and inclusion efforts flourish at Chase Brexton. 

Visit The Institute for EDI's page: The Institute for EDI | Chase Brexton Health Care


Full description of presentation: 

Diversity, equity, and inclusion (DEI) has been the "shiny new object" in healthcare strategy and marketing for the last 3 years. If your healthcare organization is like most, you probably have assembled your own DEI initiative, task force, or department. Congratulations! The job is done, right? Not quite yet. By some estimates, approximately 1 in 3 DEI professionals were laid off in 2022 alone, as organizations struggled to answer the question "Now what?" Many organizations simply aren't sure how to keep up the momentum around DEI once the real work begins. Join Aya Shuman, Executive Director of Chase Brexton Health Care's Institute for Equity, Diversity, & Inclusion, for a guided exploration into DEI sustainability: what it means, what it looks like, and what it takes for your team to get there. We'll show you how, at its heart, DEI is not that different than most of your other organizational priorities. It requires strategic planning, leadership, and employee buy-in, robust data, and continuous optimization in order to thrive. See how Chase Brexton Health Care is using these tools – and how your healthcare organization can use them too – to transform the daunting challenges of DEI into small, achievable, everyday tasks. You'll walk away with a keen eye for avoiding the superficial fixes and common stumbling blocks that derail other DEI efforts – as well as a clear roadmap for building long-term, repeatable, and effective DEI solutions that create lasting change for your staff, your patients, and the communities that you serve.